The co-founders of Melbourne’s acclaimed worldwide trotting eating place Ben and (chef) Charlie Carrington are celebrating. And now no longer simply due to the fact they’re pleased to peer that bums are again on seats at their hatted eating place Atlas Dining.
Instead, the pair are reflecting on the coolest fortunes in their meals shipping commercial enterprise that is now worth over 7 million dollars, simply shy of years on.
How it started
A mere forty eight hours after the Victorian Premier first introduced Melbourne turned into to go into lockdown for the primary time, Atlas Masterclass turned into born: quick cementing itself because the first neighborhood meals field shipping provider withinside the state.
It promised the equal journey-stimulated meals journey predicted of the fine-eating, delicacies hopping eating place.
Within weeks, Atlas Masterclass turned into the speak of the locked-down-town. Before call for in ACT and NSW grew, and the brothers scaled the commercial enterprise as much as fit interstate shipping.
Within months, Atlas Masterclass had hired over 50 staff. It started to enjoy $a million turnover months and advanced a completely unique network of journey-obsessed homecooks.
Rebrand to Atlas Weekly
Today, the Carrington brothers have introduced a rebrand to “Atlas Weekly” as they set their attractions on double digit increase over the subsequent years.
Ben Carrington, Co-founder and Managing Director of Atlas Weekly says: “Our rebrand to Atlas Weekly will assist to suggest that we aren’t a unique event logo. We’re constructing Atlas Weekly to compete withinside the convenient, subscription-primarily based totally meal plan space. All the whilst sticking to the essence of our grasp logo – that is all approximately supporting Australians hook up with the feelings and journey of journey thru the meals that they eat.”
Charlie Carrington, Co-founder and Executive Head Chef of Atlas Weekly says: “The ultimate years had been tumultuous for the Australian eating scene. But for us it’s been exhilarating as we navigate the way to nail an internet logo and entice a number of Australia’s exceptional cooks and meals enthusiasts. We thank each one of the homecooks who’ve were given in the back of us, given us optimistic remarks and helped us get to wherein we’re today.”
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