Reflections Holiday Parks has appointed pinnacle Newcastle skills Lauren Eyles and Peter Chapman to its skilled Leadership Team to assist gain a ambitious new imaginative and prescient and path for its 37 vacation parks throughout the group.

Strategy, conversation, and stakeholder family members expert Lauren Eyles became appointed to Reflections Holiday Parks closing month as Executive Manager Corporate Communications to champion the business enterprise’s center values, new Strategic Plan and consciousness at the quadruple backside line making sure engagement throughout all degrees of authorities, enterprise, commercial enterprise and network

Lauren could be joined in April through logo professional Peter Chapman as GM, Sales and Marketing who has extra than 18 years’ enjoy in developing manufacturers and could take the distinctiveness of the Reflections’ logo and its excessive consciousness on network connections, sustainability, and boom to force strategic effects.

Lauren and Peter will upload their skills to the business enterprise’s senior management crew which has been instrumental in steerage Reflections to emerge as an enterprise leader. 

Reflections Holiday Parks brings collectively a portfolio of 37 vacation parks and forty three Reserves on Crown land in a number of the nice places in NSW.  The business enterprise has grown from a sequence of smaller trusts working the parks as separate entities, to one in all the most important gamers withinside the zone turning over $fifty seven million.  A most important differentiator of Reflections from different vacation park corporations is that it reinvests all surplus budget into its vacation and network parks for the entertainment of destiny generations and site visitors to NSW.

Reflections Holiday Parks CEO Nick Baker stated he became pleased to have Lauren and Peter on board to assist the prolonged management crew propel the brand new Reflections’ imaginative and prescient and approach ahead. 

“It is a completely interesting duration for Reflections as we consciousness on showcasing our parks, reinvesting into nearby groups, and in reality using our sustainable commercial enterprise approach,” Mr Baker stated.

“Our quadruple backside line framework prioritises financial prosperity and environmentally sustainable effects even as encompassing our social and cultural needs. Lauren and Peter are each modern leaders who’re professionals of their selected fields and I am so thrilled to welcome them into the Reflections family.”

Peter Chapman, widely recognized in commercial enterprise and network circles, joins the Reflections crew with a financial institution of precious enjoy. Peter’s connections with network have company roots having held board positions with Hunter Medical Research Institute (HMRI) Foundation, Mercy Services and (currently) the University of Newcastle’s External Advisory Board, Marketing. He additionally volunteers as a Surf Life Saver and Nippers Age Manager at Cooks Hill Surf Life Saving Club.

Peter has spent his profession assisting construct a number of the world’s most-cherished manufacturers, having held key roles inside enormously appeared groups throughout Melbourne, Sydney and Newcastle. Peter has spent the beyond 8 years withinside the management crew of Newcastle fulfillment story, Enigma, one in all Australia’s biggest impartial groups.

Mr Chapman, a self-proclaimed journey junkie, stated that nature-based, home tourism became a extraordinary suit for him and believes that Reflections has the possibility to redefine caravan and tenting it as a category.

“The second I met Nick it became clean that he, the crew and the Board are making plans to take Reflections at the form of transformational adventure that human beings are fortunate to enjoy as soon as of their profession,” Mr Chapman stated. “The possibility to steer the marketing, income and logo portfolios at some point of this adventure became an possibility I wasn’t going to allow slip. My preceding enjoy, non-public pursuits and my values align flawlessly to the aims of Reflections, and I can’t wait to sign up for the crew and play my part.”

Lauren Eyles brings senior management enjoy and has led conversation and bolstered stakeholder family members for the Port of Newcastle, Hunter Water and the Hunter Medical Research Institute (HMRI).  It became thru her paintings at HMRI in 2006 that she first met Peter who became operating withinside the innovative corporation area and the 2 labored collectively to guide the paintings of early profession researchers withinside the Hunter.

Ms Eyles is captivated with growing sturdy relationships and partnerships among commercial enterprise, authorities and groups, which she contributes to as Senior Vice President and a Non-Executive Director of Business Hunter.

Ms Eyles stated an essential a part of her position with Reflections could be operating with groups throughout NSW.

“Reflections’ dedication to constructing sturdy relationships with nearby groups, councils and commercial enterprise chambers to gain social, cultural, environmental and financial effects is in reality interesting.,” Ms Eyles stated. “I’m particularly searching ahead to operating with our crew and Aboriginal and Torres Strait Islander groups to broaden our first Reconciliation Action Plan this year.”